{"id":103421,"date":"2026-07-24T11:28:28","date_gmt":"2026-07-24T01:28:28","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=103421"},"modified":"2026-07-24T11:28:32","modified_gmt":"2026-07-24T01:28:32","slug":"coke-rebrand","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/coke-rebrand","title":{"rendered":"We need to talk about the Coke rebrand: Genius or fridge cigarettes?"},"content":{"rendered":"\n

With social media comparing the cans to ‘fridge cigs’, it feels like Coke’s brand reputation could be spiralling beyond the company’s control. Or have Coca-Cola just dropped a masterclass in timeless branding? You be the judge. We analyze the Coca-Cola rebrand on every level, asking why Coca-Cola opted for anti-trend branding in the TikTok age, and share the lessons marketers can lift from the biggest rebrand of 2026. <\/p>\n\n\n\n

It’s not all as delightful as a cold bottle of Coke Zero…find out why the Coca-Cola rebrand controversy is gathering pace online, and why Coke marketing has been subject to a few rough years. Plus discover all-American brand assets to use in your own projects, from product mockups<\/a> to classic serif fonts, to emulate Coke’s classic Americana aesthetic.<\/p>\n\n\n\n

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Image credit: The Coca-Cola Company<\/figcaption><\/figure>\n\n\n\n

A return to ‘iconic’: The Coke rebrand low-down<\/strong><\/h2>\n\n\n\n

Masterminded by agency JKR<\/a>, the 2026 Coca-Cola rebrand doubles down on the soda brand\u2019s heritage, with an emphasis on classic brand design and multi-market consistency. In the agency\u2019s own words, you don\u2019t rebrand Coca-Cola, you \u2018take 140 years of what makes them iconic, and amplify it everywhere.\u2019 <\/p>\n\n\n\n

The refreshed Coca-Cola brand identity<\/a> includes revisiting its Arden Square brand mark across signage and retail, making a greater feature of the brand\u2019s iconic white ribbon, and bringing forward the use of serif font Better With<\/strong>, which was created for the brand by Brody Associates in 2023. <\/p>\n\n\n\n

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